UNPRECEDENTED OPPORTUNITY FOR BETFRED AND/OR ITS ASSOCIATED PROPERTIES
In Collaboration With:
MyGameRoom has partnered with Cumulus Media to provide online social games to tens of millions of weekly listeners across an extensive radio and digital network.
MyGameRoom's social casino platform will offer listeners access to play games and win cash and prizes that include tickets to live events while listening to their favorite music, news, talk radio, and sports.
MyGameRoom Collaboration Benefits:
- Receive a consolidated multi-platform media package
- Reduction in user acquisition costs
- Reduction in radio and digital marketing costs
- Reach a vastly underserved market
- Access to celebrity social media promotions
- Access to premium targeted email databases
- Customizable call-to-action campaigns
- Flexible realtime messaging
- Multi-platform distribution (radio, internet, social media, press releases, live events including award shows and step-and-repeats)
- Measurable daily & monthly active user data
- Capture forensic data around player's behavioral patterns
- Access to develop customized free to play sports games
- Instant US market exposure both nationally & locally
- Access to large syndicated networks & programming (Over 400 Owned and Operated · Cumulus stations + 7,300 Westwood One stations)
- Local on-air talent endorsements
- Increase all social media such as Twitter, Facebook, Instagram with call-to-actions
Promote BetFred on the MyGameRoom free to play games platform and or insert your existing branded free to play games across 118 radio station websites covering 86 US Markets with local and national activation.
On-Air & Celebrity Promotion
Radio station on-air talent and celebrity guests promoting games and contests with call to actions.
Traffic Driven to Gaming
Web and mobile activations to local radio station websites with MyGameRoom integration.
Engagement with your Brand
Listeners are engaged in free-to-play games to win cash and prizes including free tickets to live events.
Examples of MyGameRoom's Local & Regional Coverage for BetFred States:
Promote BetFred through MyGameRoom's unique marketing campaigns with prize giveaways to generate traffic and conversions.
Unique sponsored marketing campaign capabilities for your BetFred:
Listeners predict the outcome of sports games to win tickets to see their favorite teams play in person!
Distribution across 100+ stations nationwide.
Country Stations:
Atlanta
Colorado Springs
Dallas/Fort Worth
Erie
Flint
Indianapolis
Knoxville
Memphis
Nashville
Toledo/Monroe
Tri-Cities
Abilene
Albuquerque
Allentown/Bethlehem
Amarillo
Amarillo
Ann Arbor
Appleton
Beaumont
Bloomington
Bloomington
Boise
Chattanooga
Cincinnati
Columbia/Jefferson City
Columbus/Starkville
Dallas/Fort Worth
Des Moines
Des Moines
Detroit
Detroit
Fayetteville
Florence
Fort Smith
Fort Smith
Fort Walton Beach
Fresno
Grand Rapids
Harrisburg
Huntsville
Kokomo
Lafayette
Lake Charles
Lake Charles
Lancaster
Lexington
Macon
Melbourne
Montgomery
Muncie
Muskegon
Myrtle Beach
Nashville
New Orleans
Oxnard-Ventura
Pensacola
Peoria
Reno
Salt Lake City
Savannah
Shreveport
Stockton / Modesto
Toledo/Monroe
Topeka
Tucson
Wichita Falls
Wichita Falls
Wilkes-Barre
Wilmington
Worcester
Youngstown
Sports Stations:
Birmingham
Colorado Springs
Erie
Flint
Green Bay
Knoxville
Nashville
Oklahoma City
San Francisco
Tri-Cities
Albuquerque
Allentown/Bethlehem
Ann Arbor
Beaumont
Birmingham
Birmingham
Boise
Columbia
Columbia
Columbus/Starkville
Dallas/Fort Worth
Des Moines
Eugene
Fayetteville
Fayetteville
Grand Rapids
Harrisburg
Huntsville
Indianapolis
Lake Charles
Lancaster
Little Rock
Melbourne
Montgomery
Myrtle Beach
Nashville
Oklahoma City
Stockton / Modesto
Syracuse
Toledo/Monroe
Topeka
Tucson
Washington
Wilkes-Barre
York
Youngstown
Youngstown
BetFred will receive a variation of the following up to 12 months:
- BetFred presents MyGameRoom.
- BetFred logos integrated into MyGameRoom on over 100 radio stations' websites.
- BetFred mentions in applicable press releases.
- BetFred will appear along with MyGameRoom on applicable step and repeats at live events.
- On-air Assets Weeks 1-12: 7,200 30sec spots (up to 600 spots on 20 stations per week)
- On-air Assets Weeks 13-52: 12,000 30sec spots (up to 300 spots on 20 stations per week)
- Digital assets & inclusion on over 100 Cumulus radio stations' websites
